Concept Development & Testing
Develop new products and services that grow portfolio sales and build your brand, by nurturing the right ideas.

Want to learn more?


Our validated Concept eValuate suite helps you identify winning concepts with double the accuracy of traditional approaches. It helps you screen, optimize and nurture your concepts at every step of the journey. We identify the incremental growth for your portfolio and the impact on your brand equity.

Key features

Extensively validated

With proven links to sales, our approach doubles the accuracy of identifying concepts that will drive top-line growth.

Reliable, actionable direction

We have a global network of over 1,000 innovation experts, and insights from testing over 10,000 products a year.

Innovative solutions

We constantly innovate to reflect consumer reality, combing the latest Type 1 thinking and virtual reality technology.

More information

Test concepts in as few as 24 hours with Kantar Marketplace, the only on-demand platform with high quality sample, validated solutions and expert consulting.

Concept eValuate in context reflects the purchase experience, by simulating the choices people make with a realistic competitive environment to predict true in-market potential.

IdeaStock uses the principles of crowdfunding to get close to real-life choices and identify the true potential of innovative ideas.

Related solutions
Develop packaging that builds desire for your products, drives incremental sales, and gets your brand noticed.
New products fail at an alarming rate. To thrive you need fast, reliable insight throughout the product development cycle.
Getting the right idea early, and getting to market fast, is the key to innovation success.