Physician Insights
Qualitative insight to understand physician motivations and behaviors.

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Overview

The decisions physicians make are influenced by social, cultural and environmental factors. We provide the insight needed to understand physicians' worldviews and explain their behaviors, as well as the guidance to activate these findings into a meaningful marketing strategy.

Key features

Benefit from the collective expertise of Kantar

You are supported by agile teams with extensive knowledge of ethnography, behavior change, cultural immersion and more.

Comprehensive frameworks, vivid insights

We evaluate behavior using multiple methods to connect what people say with what they do and how they feel.

Behavioral science is integral to our research

We evaluate multiple factors influencing behavior to identify levers for change.

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Use peer-to-peer feedback and secondary research to find physicians with global, national, regional and local influence.