Brand Footprint
Overview
There is a decision point in every FMCG purchase, when a shopper decides to buy one brand instead of another. The Brand Footprint ranking reveals which brands are winning at that moment of truth. Using the Consumer Reach Points measure, we measure a brand’s strength in terms of the number of times it is chosen by shoppers.
Global scope
Key features
Over 20,000 brand data points
We know the common elements behind FMCG brand growth, and the importance of finding more shoppers.
Strategic levers for growth
To grow, you need to consider: More Targets, More Presence, More Categories, New Needs and More Moments.
Brand stories and inspiration for growth
We explore which brands are winning globally, and unearth case studies at a local level from across all regions.
Brand Footprint global rankings
Our main rankings are published globally, where we show the Top 50 most chosen global brands on the planet, the metrics behind the ranking (penetration and consumer choice) and the latest year performance. Only global brands are included in this main ranking and to be considered as global, a brand must be available in at least two continents.
Brand Footprint regional/local rankings
We replicate the methodology used in the global ranking at both a regional and local level, where local brands are included.
Brand Footprint sector rankings
You will note that the Global ranking has a broadly even split between Food and Non-Food; however, when we look at the local rankings, the more frequently purchased food categories do tend to dominate. Therefore, we have sector rankings (Beverages, Food, Health & Beauty, Homecare and Dairy), available to balance out differences when it comes to frequency of purchase.
Brand Footprint has a dedicated microsite where you can explore the data in detail. All the global, regional and local rankings are available, alongside global maps showing a brand's strengths and the related white spaces. Visit it here.
Latest Brand Footprint rankings