Brand Performance Tracking & Equity

Measure and track brand success. Get detailed insights into brand and category dynamics, and how to build brand equity.
Benefits
01

Trust the brand tracking experts

We have global expertise in helping leading brands find sustained growth, and extensively validated frameworks.
02

Get deeper insights

Uncover trends and future-focused insights, based on thousands of data-points from multiple sources.
03

Keep on top of brand performance

Get quick and easy access to the insights you need, with continuous brand and campaign measurement, through Kantar tools.
04

Benefit from world-leading brand equity frameworks

Proven to predict actual purchase behavior, we show you how your brand is performing and give you the guidance you need.

Client results

Optimising creative mid-campaign to grow a hospitality brand

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Woman choosing food from supermarket fridge

A new masterbrand strategy for a South Asian juice brand

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Helping Gatorade create strong digital assets

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Driving search and sales with agile campaign evaluation

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Building loyalty beyond rewards for IKEA

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People drinking coffee

Helping Nescafé improve its brand image in France

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Featured solutions
Brand Tracking
Get the insights you need, when you need them, so you can make better faster decisions to grow your brand.
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Brand Equity
Brands with strong equity are destined to grow. Knowing your equity and how to build it is the foundation for success. 
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Brand Consulting for Pharma and Biotechs
Our Brand Plus™ Framework gives life science brands the expertise to optimize performance through the entire lifecycle.
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