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Our full range of analytical investigative techniques and machine learning algorithms are used to understand past trends and predict the best ways to attract more shoppers in the future. The people-based, granular panel data and the analytics we apply are used across a wide range of marketing and customer-related questions.
Predicting future opportunities for growth
Invest more confidently in people, channels, and product innovation, finding those with most future growth potential.
Understanding consumer response to marketing
Decide how to spend your marketing budget in the future to maximize its return on investment.
Retail execution plans that grow categories and brands
Use insights on how real shoppers react under different conditions to create trade plans to boost shopper conversion.