Customer Analytics

Maximize customer value by blending cutting-edge analytics, deep human understanding, and powerful technology.

01

Better understand customers

Use our transactional, behavioral, and attitudinal data to understand motivations and make meaningful connections.

02

Deliver targeted and relevant customer communications

Apply cutting edge analytics techniques to personalize communications, for superior engagement and retention.

03

Measure success and impact

Measure customer responses to marketing tactics to assess which activities are generating higher satisfaction and ROI.

04

Apply analytics to customer experience

Understand the drivers of good customer experience, and demonstrate the value on business outcomes.

Client results

Personalised marketing for a major pizza chain

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Uncovering key delight moments and barriers for customers of an auto manufacturer

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Winning back lost customers for a retail client

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Measuring a retail giant's Win Back strategy

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Better experiences and increased engagement for an entertainment client

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Featured solutions

Personalizing Customer Communication

Apply cutting edge analytics techniques to personalize communications, for superior engagement and retention rates.

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Understanding Customer Context

Networked transactional, behavioural and attitudinal data to help you understand motivations and become more meaningful.

Measuring Customer Outcomes

Measure customer responses to marketing engagement and retention strategies, and assess which tactics generate higher satisfaction and return on investment.

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Additional solutions

CX Value Analytics

Consumer Panel Analytics

Retailer, Channel & Shopper Intelligence

Business ROI Analytics

Voice of Customer AI Analytics

Also within Analytics

- Digital (Dx) Analytics