Social Analytics
Understand market and category landscapes from customer data with STAN, our analytics AI toolkit for unstructured data.

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Overview

Anticipate and satisfy demand using AI and human intelligence to analyze social media and online engagement. Learn who is doing what, where and why in the context of categories, brands, competitors and segments. Understand why behaviors happen and predict what’s most likely to happen in the future.

Key features

Understanding consumer behavior

Identify what emotional or functional problem consumers are looking to solve, to better align your value proposition.

Brand guidance and renovation

Identify brands, messages or products that are being associated with consumer needs to ensure your positioning stands out.

Trend prediction & offer innovation

Explore consumer moments and occasions with direct or adjacent brands to discover competitive white space and new markets.

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