Improving ROI Across Markets & Categories
With our global strategic planning tool, you can optimize your media investments across brands, categories and markets.

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Overview

Agile Forecasting delivers dynamic optimization of media budget across brands, categories and markets. It is designed to draw upon marketing ROI at the individual brand and market level to build an optimization tool that uses these insights to optimize globally across the brand portfolio.

Key features

Optimization against multiple KPIs

Agile Forecasting can optimize for revenue, market share or profit targets depending on your specific need.

Scenario planning and integration

Receive practical support to the annual planning process, updated as business constraints change or evolve.

Budget reallocation

Our tool creates guardrails for budget reallocation to reflect the overall corporate portfolio and brand strategies.

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