Moments that Matter: Super Bowl LIX
Beyond the Big Game: How brands can score with meaningful, big-moment marketing
Ahead of 2025's biggest brand moment, join us for Kantar's annual can't-miss Super Bowl pre-show, where our experts will explore how top brands are leveraging major events and cultural moments to resonate and build long-term relationships with consumers.
In this session, you’ll learn about evolving consumer and fan trends impacting this year’s game, effective cross-media strategies and, of course, winning ad creative.
This is a must-attend session for:
- Marketing professionals looking to enhance their brand's relevance and engagement
- Brand managers seeking to leverage big moments to increase brand predisposition
- Advertising and media strategists interested in optimizing their creative and media strategies for major events
Join Marc Glovsky, SVP Brand Solutions, Ryan McConnell, EVP, MONITOR, Jacquelyn Salnek, SVP, Media, and Kerry Benson, SVP, Creative to hear critical insights for leveraging cultural moments to build your brand.
2025 News coverage
Super Bowl Ads Hit $8 Million; Expect More AI and Fewer Movies
Webinar: Super Bowl & the future of fandom
Younger generations are engaging with football in a way that creates new opportunities, and challenges, for America’s greatest game. View our 2024 Super Bowl webinar where Kantar experts uncovered how Gen-Z is transforming the future of football fandom, how the Super Bowl has impacted streaming and media, evolving media strategies, and creative trends in the Big Game.
More inspiration
"You kinda just had to be there:" the elusive unicorn of mass appeal - What is an ad for the masses when there is no longer a clear “mass?”
Food & Bev in the Super Bowl - Food & Beverage brands tend to outperform the pack and generate more impact.
Super Bowl: advertisers and the worlds biggest brands - What are the keys to success when making a big investment in the Super Bowl?
Super Bowl: The fan perspective - U.S. sports fans view the Super Bowl more positively than any other major sporting event.
Secrets behind the best Super Bowl commercials of all time - Looking at the best ads of the Super Bowl over the years can bring valuable lessons to today’s marketers.
3 principles for Metaverse marketing ahead of the Super Bowl - The Big Game can be a big opportunity for brands to leverage the Metaverse.
Is the Super Bowl a global event? - Explore what people across the US, UK and Canada think about the Super Bowl and what game-day ads resonate with them.
How much is a Super Bowl commercial and is it worth it? - The average cost of a Super Bowl commercial is constantly rising, but so are the rewards.