How should I be leveraging podcast advertising as part of my campaign strategy?

With over 700,000 active podcasts available and the ability to listen across devices and on-the-go, consumers have access to more podcast content than ever before. No longer a niche medium, podcasts are rapidly growing and advertisers are taking note.

2019 Podcast ad spend is estimated at nearly $679M. With $1B projected by 2021, marketers are putting it just behind dollars devoted to online video and social, but ahead of traditional channels like radio.

Podcast ads exceed norms in lower funnel metrics.

Podcast campaign page chart

As consumers are spending more time listening to podcasts, advertisers are spending more heavily in the medium. And exposure is building brand impact at a greater rate than other similar channels.