Kantar BLI with Creative Insights Powered by Link AI
Effectiveness of Media is dependent on Creative quality. That's why Kantar has launched an update to Kantar BLI, incorporating creative insights through Link AI. Kantar’s BLI now reports and measures campaigns against key Link AI Creative Scores –impact, persuasion, and power – to help you get actionable insights on your digital video creatives.
Creative insights in BLI are also benchmarked against channel-specific norms (YouTube, Facebook, online videos without context, TikTok).
Effectiveness Examined: Streaming-First Futures
Millennials and Gen-Z viewers are maturing into mainstream consumers and viewers, and a lot of these individuals are cord-nevers. The thing about streaming and on-demand content is that it inherently has different attention pressures. So how does that more crowded environment affect advertising performance? Is there still a difference and if so, how can marketers leverage this to drive results?
RSVP for this extra special webinar as we dive into all these questions with special guest speakers (to be announced). This session will also launch Kantar's latest report on media effectiveness trends across the TV universe.
Effectiveness Examined: #TrendingMedia
2023 was a year of major change and transformation. Twitter became “X”, cookies are finally going away, AI has taken center stage, and retail media networks are here to play. With so much “going on” going on, Kantar has examined the trends and dynamics that are driving all this disruption in 2023 and uncovered the biggest themes that will influence 2024.
RSVP for an extra special session where we launch Kantar’s Marketing Trends report and dive deep into the dynamics that will inform and structure the year to come.
Retail in 2024 and Beyond: Turbulent Transformation
Our white paper details the six retail themes identified for navigating a path to growth during a period of economic volatility and rapid digital acceleration. Dive into each theme with greater detail and clear, actionable implications.
Media Reactions is back and better than ever!
Media Reactions is the first global equity evaluation of a selection of media channels and media brands among consumers and marketers. In 2023, we’ve included additional questions to get a read on trending topics and dynamics transforming the media world.
Cookies vs. Holistic Measurement – What You Need to Know
Cookies fuel only a portion of passive deterministic tracking today - and specifically only browser-level channels. The rest of the media universe, including linear television, SVOD, AVOD, CTV, OTT and OOH has had identifiers attached to them but were not dependent upon cookies. Radio and print have never had deterministic identifiers attached to them for measurement at all.
What are we to do with all these silos of data? Lean in and embrace a holistic, modelled approach to measurement - and never look back.
Kantar Retail Media Network B2B Study
More players are getting involved in Retail Media Network (RMN), and brands are faced with the challenge of how to allocate spend across networks. Many are grappling with how they can leverage RMNs in a way that's mutually beneficial to brands and retailers if brands can allocate spending correctly. Click below to pre-request Kantar's inaugural Retail Media Networks B2B Study.
Kantar Media Knows – Entertainment content & media mix
Do you know how different entertainment formats impact your brand and campaign effectiveness? Find out how campaigns for films, video games, TV series & entertainment platforms perform in our CrossMedia database.
Future Ready Episode #5: Media
Unsurprisingly, media and entertainment consumption habits have changed dramatically in the past three years. As new platforms emerge, merge and change the way we watch and monetize content, marketers are posed with new challenges and opportunities to target their audiences effectively.
Kantar’s Generative AI Summit hosted by Google
Join fellow industry leaders on November 14 in NYC to discuss and debate the future of Generative AI. This interactive event will facilitate dialogue and action-planning rooted in the findings of Kantar’s groundbreaking report, “Generative AI 2028: The Human View,” exploring how people will incorporate AI in their everyday lives over the next five years and how brands should prepare.