Key features
Valuing sponsorship, licensing, or brand acquisitions
Quantify the recommended cost for a brand. Uncover the drivers that contribute to its value, and benefits of acquisition.
Understanding brand value and potential
Quantify the financial value that brand and marketing add to the business. Plan better, and justify brand funding.
Brand licensing and portfolio optimization
Understand how brand licensing could affect sales. Validate brand architecture scenarios, to optimize your portfolio.