Discover the core elements propelling major companies to success and unveil a compelling story of vision, strategy, and resilience. What are the main drivers of great companies like Arla, Coca Cola and Veuve Cliquot and how do they deal with contemporary challenges?
Read it now in our BrandZ Case studies.

Discover our case studies
Odido header
Odido's disruption of Telecoms offers a master class in re-branding with strong marketing
Kantar BrandZ Mercedes Benz Header
Mercedes-Benz gains pricing power in EV market whilst maintaining focus on quality and desirability
Kantar case study Jeep header
Jeep: from fighter to star locally, advancing with a distinctive approach internationally

More case studies

Sprite's successful brand refresh captures younger target audience

Spotify's approach to building meaningfully different connections for relevant content

ChatGPT: Crafting brand equity in the generative AI landscape

As Tesla creates deeper consumer connections with a wider audience, the brand moves from Outsider to Specialist and Aspirational

Oatly disrupts the dairy sector with unique positioning supported by clear and consistently provocative messaging

Visa is #1 in the Financial Services category, but not immune to the threat of new Fintech brands

How a giant software brand uses multiple routes to drive continued growth

Action is the fastest growing non-food discount retailer in Europe, drawing consumers in with its ever changing range of products at accessible prices

Adidas has extended its brand into male grooming, building on its existing strengths whilst finding its own space in this category

Vinted sets itself up for success with a well-differentiated offer and strategic communications investment

Basic-Fit is a well-known fitness brand, creating value through affordable memberships underpinned by a core purpose and sustainability commitment

Dutch beauty brand Rituals’ success stems from consistent execution of its differentiating platform ‘turning everyday routines into meaningful moments’

Sony’s brand is driven by quality perceptions in its core consumer products

Albert Heijn has retained its iconic status through its consistency in advertising, building strong Meaning through its distinctive characters.

Veuve Clicquot continues to be a strong contender in the French champagne market, staying modern and relevant even after 250 years

Coca-Cola: the world’s most valuable beverage brand, with a history spanning over a century

Arla: Leading European dairy cooperative with unique products and distinctive communication