Brand Inclusion Index 2024

Connecting with diverse high-growth consumer groups is extremely relevant to brands as generational shifts have opened the door to a new cultural and economic movement that demands everyone feel welcomed and understood. The Brand Inclusion Index, covering 18 markets and based on more than 20,300 respondents from traditionally under-served groups, offers unparalleled insights. See the extent to which your brand meets the inclusivity imperative compared to your competitors with Kantar’s new Brand Inclusion Index.

Three-quarters of people around the world now say it’s important to buy from brands that actively promote diversity and inclusion in their own business or society as a whole. Assess your performance across our four key dimensions—DEI strategy, Diversity, Equity, and Inclusion—measured via nine indicators. Our analysis covers the absence of negative actions, the presence of positive indicators, and the level of brand bravery shown.

The Brand Inclusion Index focuses on evaluating how people perceive a brand's diversity, equity, and inclusion efforts—what consumers see, feel, and think, and how they view the brand as a result. It provides insights into brand inclusivity and identifies industry leaders in this space, serving as inspiration for advancing inclusion globally.

Explore your brand's performance across our four key dimensions: DEI strategy, Diversity, Equity, and Inclusion, measured via nine indicators. Our analysis examines the absence of negative actions, the presence of positive indicators, and the brand's level of bravery. Delve into our boost and gaps methodology to understand how your inclusion efforts resonate across specific demographic groups.

We can also help you dig deeper via tools such as Creative Testing to measure how inclusive your ads are perceived to be, identify business opportunities and help you set the scale of your ambitions when it comes to inclusion commitments.