Access a comprehensive portfolio of leading-edge insight and consulting services from the world’s leading research agency, operating in over 90 markets. Make the right decisions with confidence and reliability thanks to over 75 years of market research leadership in the Netherlands (originating from NIPO) and a focus on deep human understanding and data integration with the latest technologies and innovations.

Solutions include:

• Brand tracking and guidance
• Brand strategy
• Brand valuation
• Brand growth consulting
• Agile market research
• Analytics
• Ad testing
• Idea, concept, pack and product testing
• Media effectiveness
• Media budget optimisation
• Consumer understanding
• Marketing ROI optimisation
• Customer Experience (CX)
• Real-time customer feedback
• Shopper research
• Public opinion polls
• Behaviour change
• Qualitative market research
• Online focus groups
• COVID-19 safe market research

...and much more.