Future Proof

Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.

More from Future Proof
purpose authentic marketing
Larry Weber, author and Chairman and CEO of Racepoint Global, explains what moral purpose means for brands – and why they should embrace it.
jd-dot-com future proof
With JD.com placing 52nd in our Global BrandZ ranking, its VP of Corporate Brand Major Zhu tells us some of the secrets to the company’s success.
gender equality
We discuss the importance, findings and impact of the Gender Equality Attitudes Study, with UN Women and Kantar.
lightbulbs creative effective advert
With an advert for HSBC that won a Kantar Creative Effectiveness Award, Wunderman’s Mike Watson tells us how to give purpose impact.

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