An agile approach to creating emotive advertising

We helped a Thai laundry brand optimise its advertising campaign, using real customer feedback on the execution.

Challenge

A laundry brand in Thailand wanted to create a campaign to launch over the summer. Time was of the essence and the team needed a fast and efficient approach to gain a deep understanding around a developed iteration of the execution.

Approach

Optimise the creative.

The approach avoided the traditional trap of over-probing. It focused on what really mattered – a genuine understanding of how the ad worked at an individual level. Findings were brought to life through impactful video output.

Insight

We discovered that the narrative sequence was detracting from both message take-out and desired emotional feeling.

Impact

The creative optimisation meant the work received an outstanding response in subsequent Link quantitative testing.

 

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