Food 360

Overview

Discover Food 360™, the international reference study led by Kantar, which provides a better understanding of the food issues of today and tomorrow. 

Since 2012, the Food 360™ study has been exploring, listing and deciphering the portraits of consumers around the world: eating behaviours, attitudes towards food and health, perception of players in the sector, views on innovation.

This exclusive and unparalleled study is carried out for SIAL Paris every two years.

Key elements

In a context of global uncertainty, are consumers still convinced that what they eat defines the world they live in ?

After health crises that have led to uncertain prospects, how do consumers prioritize food-related issues across different countries?

The 2024 Edition of Food 360

Health on the plate, naturalness, organic, simplicity, locavorism, proximity, sustainability, ethics, plant-based, respect for animal welfare... Food 360 provides an overview of trends and highlights key areas of action and opportunities for food industry players.

The study can inspire the development of new products, from conception to launch.

In 2024, pleasure takes center stage again. It is the main expectation and has seen a significant rise between 2022 and 2024.

• What are the major takeaways since the last edition of SIAL Paris?
• Which changes best illustrate this year's trends?
• How have consumers coped with inflation?

The answers to these questions are essential for building winning strategies in the post-2024 world.