Brand Planning
Overview
Are you getting the insights you need from your consumer data to inform strategic decisions? Plan for sustainable brand success using an in-depth performance management system that integrates multiple data sources. Combine your data with advanced analytics and artificial intelligence to predict the future and identify growth opportunities.
Key features
In-depth, actionable insights
Bring together your multiple data sources for integrated brand performance management.
Informed strategic decisions
Simulate the likely impact of different scenarios for your brand, and plan accordingly.
Competitive advantage
Maximise long-term brand growth, by uncovering opportunities to win market share.
Make sense of volumes of data from different sources for a complete understanding of your brand. Connect your brand health data with other sources including search, social, sales, media and more.
Trend AI uses AI enriched analytics to detect and predict trends from 1000s of data points, so you can quickly:
- Know what matters most for your brand and keep a pulse on KPIs
- Identify and evaluate trends and forecast future opportunities and risks
- Understand the competitive and category context - something which is often missed and takes many human-led hours
Contact us to find out how you can use a brand guidance system to bring together your data sources so you can make better decisions for sustainable brand growth.
Bring together your multiple data sources with best-in-class Kantar thinking, in a system built to inform your strategic planning. Use the brand monitoring component within your system to get a full understanding of brand performance and get indications for where your brand is headed. Harness short research surveys for specialist insight to help you maximise growth through your:
Identify future opportunities using advanced analytics to simulate the impact of different scenarios – in areas such as brand positioning and media spend efficiency – on your sales and equity. With guidance from our brand experts to ensure you are getting the insights you need to meet your brand building objectives.
Contact us to find out more about how you can use a brand guidance system to identify opportunities and take decisive actions to achieve sustainable brand growth.
