Sustainability provides huge growth opportunities for FMCG brands, manufacturers, and retailers. This year, we are seeing the "rebirth" of Eco-Active consumers, and ignoring them could spell trouble for brands. How can you reach these eco strategic groups?
We can help, by connecting real FMCG purchasing behaviour to consumer attitudes around sustainability, household waste, and plastic reduction actions.
Be prepared for answers, not just information. Solutions, not just statistics.
Benefits
- Develop global and local strategies, through understanding the big picture, but also local perspectives
- Quantify the size of prize for your brand and category and the impact of sustainability concerns on your brand performance
- Set realistic price points based on past behaviour
- Sell ideas to your partners by showing opportunities at a retailer-by-retailer level
- Track whether your innovation hit the right groups
- Select the right brand from your portfolio to prioritise your communication
- Learn which of your competitors are cutting through to the sustainable shopper
Say
Our largest ever view on attitudes to sustainable product choices and actions to reduce waste providing globally consistent and robust data for 32 countries across 4 continents and over 100,000 respondents.
Do
Our unique segmentation is based on everyday actions rather than intention.
We can track engagement five years and compare between countries.
Our Eco-Actives show distinct shopping behavior and are worth $561bn to FMCG.
Purchase
Leveraging the purchase panel is the only way to directly connect attitudes to real brand purchasing.
This study enables you to understand your brand performance, opportunity size, and competition with accurate penetration and deep product detail.
Get the 2024 study
Eco-Actives now account for 24% of the global population. They’re taking action — from reusable cups to avoiding plastic — and they represent $561 billion in spending.
Access the 2023 report
Imagine diving deep into the psyche of the eco-conscious consumer, unravelling the underlying desires and dilemmas that shape their buying decisions. What if you could decode their choices, apprehensions, and loyalties with unparalleled precision?
Access the 2022 report
Is inflation stalling the green momentum in FMCG? Despite the number of Eco Actives falling for the first time in four years, they are still worth $376 billion to the FMCG industry.
How do we do it?
Who Cares? Who Does? is a globally harmonised survey across 32 markets on our household purchase and usage panels. Markets included are Argentina, Austria, Belgium, Brazil, CAM, Chile, Columbia, Czech Republic, Denmark, Ecuador, France, Germany, Great Britain, India, Indonesia, Italy, Kenya, Mainland China, Mexico, Netherlands, Nigeria, Peru, Poland, Portugal, Romania, Saudi Arabia, Slovakia, South Africa, Spain, Sweden, Thailand and USA.
