Despite rising consumer demand, few brands have earned trust on sustainability. To stay competitive, brands need a clear, credible approach that makes them meaningfully different to consumers.
New Kantar evidence shows how positive sustainability perceptions build brand equity and drive growth, yet many brands are leaving significant value untapped.
Watch on demand Kantar’s annual sustainability conference for key insights and practical strategies to help your brand grow through sustainability in 2025 and beyond.
How to Build Strong Brands with Sustainability
Sustainability is now a key pathway for growth, yet we’re still facing disappointing ROI. While consumers believe sustainable issues are important, only a few act. What is getting in the way?
In 2024, we conducted research on consumer perception of brands on sustainability. One finding revealed that 86% of brands have a NET Negative perception from consumers! Watch on demand this webinar for in-depth insights on consumer engagement with brands on sustainability and discover ways to boost your brand equity.
Watch on demandIn 2024, we conducted research on consumer perception of brands on sustainability. One finding revealed that 86% of brands have a NET Negative perception from consumers! Watch on demand this webinar for in-depth insights on consumer engagement with brands on sustainability and discover ways to boost your brand equity.
Building Predisposition with Sustainability
What’s the role of sustainability in retail? And do shoppers even care? Find out what's working and what's not when customers are weighing up purchasing decisions: what are the case studies from around the world, and what makes them a success - or failure. From longitudinal data on societal shifts to the nitty gritty of merchandising, we'll explore how sustainability can not only make a positive impact but also drive commercial success.
Watch on demand
Making Sustainability Easier to Buy
What’s the role of sustainability in retail? And do shoppers even care? Find out what's working and what's not when customers are weighing up purchasing decisions: what are the case studies from around the world, and what makes them a success - or failure. From longitudinal data on societal shifts to the nitty gritty of merchandising, we'll explore how sustainability can not only make a positive impact but also drive commercial success.
Watch on demand
Circularity as a Strategic Lever for Growth
Ready to transform your brand? Watch on demand our expert-led webinar on circularity, a revolutionary approach that empowers brands to embrace sustainability and captivate conscious consumers.
Discover how brands are finding new growth avenues by integrating circular principles. Learn from industry leaders who have successfully harnessed circularity to create resilient business models, reduce environmental impact, and stand out in a crowded market.
Watch on demandDiscover how brands are finding new growth avenues by integrating circular principles. Learn from industry leaders who have successfully harnessed circularity to create resilient business models, reduce environmental impact, and stand out in a crowded market.