What is the Sustainable Marketing Index?
The Sustainable Marketing Index is the solution for brands seeking to incorporate sustainability into their marketing operations and strategies efficiently.
This tool empowers organisations to benchmark their performance against industry standards, uncover the most impactful attributes for enhancing return on investment in sustainability and marketing, and develop actionable transformation roadmaps with stakeholder buy-in.
With the Sustainable Marketing Index, brands can build equity and gain a competitive advantage by aligning their marketing efforts with sustainable practices, ultimately driving growth and improving ROI from their sustainability initiatives.
Sustainable Marketing: A Transformative Growth Opportunity
Sustainability is a transformative opportunity when it’s properly integrated into the marketing function. Our data shows that it predisposes more people toward your brand and opens up new spaces. In the latest Global BrandZ Top 100, sustainability perceptions alone contribute up to 10% of the cumulative value.
Despite this opportunity, it remains an area of untapped potential and there is still an unprecedented window of opportunity to build equity and competitive advantage through sustainable marketing.
Our Sustainable Marketing Index leverages comprehensive industry insights from a World Federation of Advertisers and Kantar study, Sustainable Marketing 2030, providing benchmark data from nearly 1,000 senior marketers worldwide on over 20 key sustainable marketing attributes. Can this be highlighted or in a box or something?
Five pillars of growth in Sustainable Marketing 2030
These 20+ key attributes were developed with 28 leading CMOs, industry experts and academics, and make up our Circular Marketing & Growth framework. This five-lever framework helps the marketing industry answer the question “what is the role of sustainability in the marketing function?”.
- Value Redefined: From a solely financial lens to a more integrated view of success that accounts for environmental and societal impact alongside financial metrics.
- Sustainability First: From sustainability as a stand-alone strategy to sustainability as an integral part of business ambition and practice.
- Radical Innovation: From sustainable innovation as an incremental, tactical opportunity to a strategic transformation opportunity that future-proofs the business.
- Transformative Relationships: From exchange-based partnerships with limited impact to transformative relationships internally and externally.
- Creativity into Action: From sustainability as a separate communication strategy to sustainability communications grounded in action.
Benefits of our Sustainable Marketing Index
Benchmark your performance versus the industry to identify the opportunities and risks across your markets and functions.
Uncover which attributes will help move the needle most with the ROI of your sustainability and marketing investments.
Develop an actionable roadmap for transformation with key stakeholders’ input and buy-in along the way.
