David Amodio, Deputy Head of Digital and Innovation, Channel 4
David leads the UK broadcasters digital and innovation strategy, responsible for delivering advertising revenue across All 4 and C4’s third-party video business.
In 2015 David launched Europe’s first programmatic TV platform, Premium Video Exchange (PVX) which in 2020 became M4RKETS and now includes a programmatic guaranteed product most recently the UK’s first broadcaster ‘Private Marketplace’ where you can buy All 4 inventory via an auction. He recently launched C4’s Advanced Data Suite which includes, BRANDM4TCH, the first advertiser data matching TV product. David is also responsible for ENG4GE, All 4’s innovation suite, which enables advertisers to personalise campaigns and deliver data led creative.
Tanja Hackenbruch, CEO, Mediapulse
Tanja Hackenbruch has been CEO of Mediapulse AG, the Swiss industry organisation for radio, TV and online research, since 2017. Prior to that, Tanja was Head of Market and Audience Research at the Swiss Broadcasting Corporation SBC (2013–2017). At GFK (2005–2013), Tanja filled different positions including that of Managing Director, after which she initiated and supported indicator research projects around the world as Director of Global Business Development (TV).
Tanja also worked during her studies in various roles in the Swiss market: at the research service of SBC as head of online research and at Swiss Radio DRS and the regional television station Telebärn as journalist. During this time, she devoted a great deal of attention to the applied side of the media market as well as the scientific methods and analyses for researching media consumption.
Tanja Hackenbruch gained her doctorate in media and communication studies with a focus on the consumption and impact of electronic media. She is a member of various academic, scientific and market-research associations, publishes regularly and gives lectures at universities and research associations.
Matteo Cardani, President of FCP AssoTV
Matteo Cardani is General Manager Marketing & Ad Operations of Publitalia ’80, Mediaset Group’s Sales House. He began his career in Nielsen to then gain a stronger experience with roles of strategic responsibility and company management among the most important Italian Agency Networks such as CIA Medianetwork and Carat, where he was General Manager from 2002 to 2005. Up to 2008 he has been Chief Strategic Officer of GroupM Italy and joint CEO of Mediedge:cia Italy between 2008 and 2011.
Before joining Publitalia, Matteo was Deputy General Manager of RCS Mediagroup in the Advertising division. He is also Board Member of Auditel, Italian TV JIC and president of FCP AssoTV, the association of Italian TV Salehouses.
Raffaele Pastore, General Manager, UPA
Researcher by vocation, manager by profession. Raffaele immediately started research at University and then continued, with increasing responsibilities, in the most prestigious Italian research institute, Censis. He started to handle research in communications, creating one of the reference reports on media diets in Italy (still on the market) and in Europe.
A communication professional, he is fatally attracted to Milan, the city with the highest concentration of companies linked to communication, and by the Association of companies investing in communication, UPA. He joined us Director of Studies and Research in 2008, appointed General Manager in September 2021.
Martin Greenbank, Head of Advertising Research & Development, Channel 4
Martin is Channel 4’s Head of Advertising Research & Development, having joined from Havas agency Arena seven years ago. He spent 20+ years on the buy side in media agencies, working with many of the world’s top advertisers on strategy and effectiveness.
He leads the multi-award winning commercial insight function at Channel 4 and is also the designated BARB board member. Martin was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research.
Johan Smit, Director, Nationaal Media Onderzoek (NMO)
Johan Smit is the first Managing Director of PMA, the Dutch media agency association, a position he has held since 2008 following his work for several advertising agencies and time at Initiative Media.
During his time at Initiative Media he oversaw the expansion of their services into Central and Eastern Europe initially, expanding to Central Asia, Turkey and Israel. He has lived in Moscow, Istanbul and Warsaw and pioneered unchartered territories for large advertisers including Unilever, Nestlé, Johnson & Johnson, Mercedes and Volvo.
Johan moved to Barcelona in 2001 becoming International Business Development Director and introducing bartering and programming to the Initiative network.
Johan was board member of NLO (Radio audience research), NOM (NRS), SKO (TV audience research), DMS (Decision Makers Survey) and remains a member of the JIC BRO (Out of Home) and non-Executive board member of VINEX (Dutch online publishers association). He was actively involved in the Dutch legislation for the cookies and governance of commercial internet content.
He has been the driving force behind the Dutch markets single, cross media plan and was appointed to facilitate the timely and correct introduction of NMO (Nationaal Media Onderzoek) to the Dutch market in September 2020.
Sjoerd Pennekamp, Director, SKO (KijkOnderzoek Foundation)
Sjoerd has a keen interest in media and behaviour, having obtained his PhD in Social Psychology from the University of Amsterdam.
He applied his knowledge of research at the Netherlands Public Broadcasting NPO, initially in the audience research department and latterly as a senior advisor to the Board of Directors, advising on the developments of media behavior and the changing media landscape.
Since 2018, he has been director of the KijkOnderzoek Foundation (SKO) where his mission is to create the best possible video measurement within the Dutch cross-media measurement solution, realised through the NMO project.
Louise Ainsworth, EMEA, UK & Ireland CEO, Media Division, Kantar
Louise joined Kantar in April 2016, following 3 years at Warc, a digital business intelligence service supporting the advertising industry.
Louise has worked across the advertising and media industry for more than 18 years, and has held leadership roles in research, digital publishing, advertising and digital advertising agencies, including OgilvyOne, and the BBC. She has worked client side at Shell and as a strategy consultant at Bain & Company. Louise also spent six years at Nielsen, where she led Nielsen’s online media and advertising measurement & research business in EMEA.
Louise holds degrees from Oxford University & Warwick University and an MBA from INSEAD. She is on the Advisory Board for Warwick Business School, and an independent member of Council for Warwick University.
Fabrizio Angelini, CEO & Founder, Sensemakers
Fabrizio Angelini has twenty five years of experience in the communication and innovation sector.
He began his career in 1996 within the Italian telecommunications company TIM and then held various managerial positions, including those of UniCredit Head of Communications and Head of Brand and External Relations at holding level, in the international banking Group. He was General Manager of the GMC-Adnkronos publishing group and Chief Executive Officer of Demoskopea, the institute for statistical research and public opinion analysis specialized in market research.
In January 2013 he founded Sensemakers, a consulting company specialized in the analysis of media and cross-platform consumer viewing behaviours.
David Crestani, Technical and Scientific Director, Auditel
Davide Crestani started his professional career in 1992 working as a developer at RAI during his last year of university. In 1995, he worked in the Automation sector developing software solutions for data collection and processing.
He joined AGB in 2001 as the main architect for the UNITAM Metering Technology, developing both the Audio Matching and Back Office Solutions. In 2010, Davide joined Nielsen as GTAM System Architect and, at the end of the project, moved on to a Client Engineering role on both digital and TV measurement platforms. Davide Joined Auditel in 2017 in the role of Technical and Scientific Director, working on the development of the new Auditel Single Source Measurement Platform for the Italian market.
Stuart Wilkinson, International Digital Business Development Director, Kantar
Stuart joined Kantar in 2019 to bring additional digital expertise to the audience measurement Business Development team.
He works globally with new and existing clients helping manage the project partnership with both Kantar’s regional commercial and service operations as well as central operational and technology teams. Prior to joining Kantar, Stuart was SVP, Head of Industry Relations EMEA for Comscore overseeing Internet Audience Measurement JIC projects as well as Measurement Standards Compliance and Audit Certifications in Europe.
He has previously held roles at media auditor BPA worldwide (EMEA Managing Director) where he established the GCC division in UAE and ran operations in Europe. He is currently a Board Member of IAB Europe and serves on their Exco as Treasurer.
Keld Nielsen, Global Strategic Director, Kantar
Keld has over thirty years experience in media research after gaining a master’s degree in Electronic engineering from the Copenhagen University and a master degree in psychology NLP.
He started his career in the European Space Agency (ESA) working out of Australia. He jumped into the cable TV industry in Sweden and by the early 1990s joined TNS to set up Denmark’s first TV currency. He later joined the board of directors in TNS Gallup Denmark and was responsible for media research and media intelligence.
In 2008 he joined the global management team in London. During this most recent tenure he has held global audience measurement roles including Global Commercial Director, Global Business Development Director and EMEA CEO. Keld represents Kantar’s interests on a number of boards within Kantar and externally. He is a regular speaker at international media conferences.
Roberto Baldassare, Manager of Media & Sponsorship, Fastweb
Following studies at Bocconi Roberto joined RCS in 1997 where he collaborated in the launch of the “Corriere della Sera” and “Gazzetta dello Sport” websites. His experience experience in online media was enriched in 2001, joining Microsoft in their MSN division. At the end of 2003 he moved to Fastweb chosen, chosen to lead the online sales of fixed and mobile connectivity services.
In 2014 Roberto became Media & Sponsorship Manager, and currently holds this position in Fastweb, always aiming over the years to apply to offline media the successful experience achieved in digital sales and advertising with a passionate approach strengthened by new skills in measuring the impact of communication on brand and commercial KPIs.
Roberto is strongly active in representing advertisers' interests. Since 2014 he has been a member of the Media Committee in the UPA association whilst in IAB he contributed to a White Paper dedicated to Programmatic Advertising in addition to his role as co-leader of the committee dedicated to Connected TV.
Federica Setti, Chief Research Officer, Business Intelligence & Insight, GroupM
Federica writes: "I’m a digital immigrant, a humanist at the service of data and technology and a project manager and a business coach at heart.
I spent my 20+ years working in Media & Communication in the top Global Communication Groups. Starting from Universal McCann, then joining Dentsu, and currently in GroupM Italy as Chief Research Officer.
I lead the Business Intelligence and Insight Department of GroupM media agencies. My team and I are fully dedicated to market intelligence, consumer understanding, audience insights and product development.
In my career I’ve had the opportunity to work for the success and growth of some of the greatest global brands like Disney, LVMH, Nestlé, Campari, Sky and Netflix.
I’ve also had the privilege to collaborate with some Italian Universities and Masters as guest speakers on specific communication topics and participate at several Conferences focusing on the future of media and research methodology in the era of big data & digital platform.
Travel and mountain addicted; cinema and books lover, I try to dedicate most of my spare time to it."
Adriano Pescetto, Marketing Director, Direttore Marketing, Sky Media
Adriano Pescetto is Marketing Director of Sky Media Italy He started his advertising career at Cairo Communication in 1999, joining Sky in 2004 as part of the founding team to the development of the newly founded Sky Pubblicità.
Following 15 years in sales, first as Director of the Customer Service for Lombardy and then as Director of External Areas, he broadened his career path by moving to the Sky Media Deutschlanin Munich for three years as Marketing Director. During his time in Germany he had the opportunity to get to know the market and its players better, stimulating the evolution of marketing activities towards increasingly revenue and data-driven solutions harmonising them with the Group's best practices. He oversaw the set-up ahead of the German market launch of C-Flight. He returned to Italy in June 2021 to assume his current role.
Assunta Timpone, Media Director Italy, L'Oreal
After graduating in Business Administration from Bocconi University in 1995, Assunta gained a Master's degree in Marketing and Business Communication from Ateneo Impresa/Confindustria.
Following early experience at JP Morgan and Renault Italia she joined IHA/GFK as client service manager of the research institute (1997-2000) Followed by research & marketing director at Initiative Media Milano (2000-2010).
In July 2010 she moved to Henkel Italia to lead all planning, public relations and media investments across the Group's portfolio in Italy, Greece and Cyprus.
Assunta joined Reckitt Benckiser Italy in May 2016 as Head of Media RB Italy before joining L’Oreal Italia in March 2018 as Media Director with responsibility across all the groups divisions.
Cristina Cattaneo, Senior Director of Insight & Research, Discovery Italia
Cristina Cattaneo graduated in Economics and Business Law at Bocconi University and obtained a Master in Audiovisual Economics at the Media Business School. She is currently Senior Director of Insight & Research at Discovery Italia, where she joining seven years ago following roles at Mediaset and Fastweb.
Cristina joined Discovery with a mission to maximise the portfolio synergies of Discovery channels, leveraging editorial and communication activities, and leads analysis and research, offering an intelligence service in support of local and EMEA business-oriented strategies.
With over 20 years' experience in audience measurement and data analysis, and a deep knowledge of the media market at an international level, Cristina has been a member of the Auditel Technical Committee since 2019 and participates in university conferences and specialised media meetings.
Paolo Brambilla, Chief Marketing & Research Officer, Dentsu
Paolo started his media agency career twelve years ago, building on previous experience in accounting, buying and strategy. Eight years ago he joined Sky as Marketing Director for Sky Media. His tenure at Sky was a period of exciting growth, with the development on the OnDemand, SkyGo advertising offerings and the first addressable advertising on Italian TV using Sky AdSmart.
He arrived at Dentsu five years ago in his current role, working with many major accounts including some of the biggest TelCo and FMCG clients leading the strategic development of these important accounts.
John McCarthy, Global Strategic Content Director, Media, Kantar
John leads content programmes that place Kantar at the heart of conversations in the global media and entertainment industry. Working together with some of the key industry thinkers he is responsible for identifying opportunities for global and strategic content our clients are actively debating, manifested through key account development and tender responses, Kantar’s flagship programmes (including Media Trends & Predictions, Media Navigator, Audiences Unlocked and DIMENSION) and industry forums and associations.
Prior to his current role he has been Global Marketing Director, Audience Measurement (2012-2017), UK Marketing Director (2009-2012) and earlier roles in TNS and TNS Media Intelligence. He successfully created The World Audiences Summit, the pre-eminent international conference in the media research space now in its eleventh edition.
John joined TNS in 2003 and read business in Bristol, UK.