India’s Fast Moving Consumer Durables (FMCD) market is at an interesting juncture today. Emerging from the pandemic, the Indian market presents significant opportunities; starting with consumption patterns that have changed significantly – towards safety, premiumness and technologically advanced products.
This Kantar report, ‘Walking the Talk on Sustainability with Consumers’, reveals that the Indian consumers are also becoming more conscious about the impact of human activity on climate change and other environmental factors. In fact, when we look at the Indian consumer’s top concerns within the ‘Sustainable Development Goals’ (SDGs) framework, issues beyond poverty and hunger emerge.
The report is a guide for FMCD marketers highlighting how the intersection of the FMCD sector and sustainability will further enable growth. It aims to provide key sustainability roadmaps for FMCD brands to help them navigate the ecosystem with sustainable solutions.