Forrester evaluated the 11 most significant customer analytics service providers across 30 criteria to help businesses intelligently choose the right provider to drive customer impact and business growth. The research suggests customers should look for providers that:
- Verticalise their services
- Humanise customers with design research teams
- Take a disciplined approach to privacy and AI ethics
Kantar’s Customer Analytics solutions help you maximise the value of each and every customer relationship by blending cutting-edge analytics and deep human understanding powered by broad technology expertise.
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Report Highlights:
Kantar received the highest possible scores in four of the 30-criterion evaluation, including:
- External and Proprietary Data Sets, and Execution Roadmap
- Customer Retention, and Emerging Analytics
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Kantar’s customer analytics solutions recognised in:
Forrester
Forrester Now Tech: Customer Analytics Service Providers, Q2 2021
Forrester Tech Tide: Customer Insights Methods, Q2 2021
Forrester Now Tech: Marketing Measurement and Optimization Solutions, Q2 2021