Kantar acquires leading Bangladeshi research agency Sirius
Kantar has acquired Sirius Marketing & Social Research Limited, a leading full service market research consultancy in Bangladesh.
Sirius, headquartered in Dhaka, employs 82 research specialists and has six field offices throughout Bangladesh. It offers a wide spectrum of custom research, including ad testing and brand tracking, media research, qualitative research, business-to-business and social research. The company also runs a 4,300 strong urban/rural household panel to monitor FMCG purchases.
Sirius, which already operates as an affiliate of Kantar-owned IMRB International, works with many of the multinational companies in Bangladesh as well as leading local companies, ad agencies and media houses. Clients include GSK, Grameen Phone, Ispahani Group, PepsiCo, Robi Axiata and Unilever.
The company will continue to be run by co-founder and chairman Amer Wahab.