Kantar has been partnering with Google since 2008 to provide global independent campaign reach and brand lift measurements services and is a Google Measurement Partner.
Kantar insights and thought leadership are frequently featured on Think with Google, and Kantar serves as a Preferred Research Vendor to Google.
Kantar uses Google services such as Google Analytics Suite 360, Google Survey and Google Cloud to power its solution development and is partnering with Google for audience activation.